Understanding Your Donor’s Motivations To Give

Interview with Tim Kachuriak

Founder and Chief Innovation and Optimization Officer for NextAfter

Understanding Your Donor's Motivations To Give

Tim Kachuriak is the Founder of NextAfter, a fundraising research consultancy, and training institute that works with charities to help them grow their resource capacity. NextAfter has conducted nearly 3000 experiments spanning over 280 million donor interactions with research to over 1000 charities across 9 countries.

Tim has trained organisations in fundraising optimization around the world and is a frequent speaker at international nonprofit conferences.

Interview with Tim Kachuriak

Founder and Chief Innovation and Optimization Officer for NextAfter

Understanding Your Donor's Motivations To Give

Tim has trained organisations in fundraising optimization around the world and is a frequent speaker at international nonprofit conferences.

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Listen to the interview on Podcast

Summary of interview with Tim Kachuriak

Section 1: Tim’s background story and what inspired him to start NextAfter

The start of Tim’s journey in founding NextAfter
An overview of NextAfter and the work his digital agency does for charities, NGOs and nonprofits
How digital fundraising has changed over the past few years

Section 2: Digital Fundraising learnings from research

From NextAfter’s research, what motivates donors to give
What key components make up a high converting donation page
How to use highly engaging content to drive traffic to your website
How to create impactful emails
Having the necessary steps in place to acquire new donors

Section 3: Doing impactful fundraising

Where nonprofits and fundraising teams are missing opportunities to maximise their fundraising efforts
Where to start in implementing your first digital fundraising strategy
Analysing the most important donor metrics
Learn NextAfter’s most mind-blowing results from the fundraising research they’ve conducted

Section 4: Other commitments and next steps

The importance of serving on nonprofit Boards
Next milestones NextAfter is looking to achieve
Tim’s final advice to inspire and fulfil nonprofits and fundraisers

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