Learn the proven formulas for acquiring monthly donors to futureproof your nonprofit
An easy to follow, self-paced online course that will teach you how to create a successful monthly giving program for your fundraising strategies, instructed by Harvey McKinnon.
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Instructed By Harvey McKinnon
Harvey McKinnon is considered a world leader in monthly giving over a career spanning 40+ years. Harvey has helped nonprofits maximize their fundraising success across North America, Europe, UK and Australia. Harvey wrote the first book on this highly lucrative area, Hidden Gold which each year raises billions of dollars for non-profits. His latest book is How to Create Lifelong Donors Through Monthly Giving, released in 2020.
“Two of the greatest problems nonprofits face these days are keeping donors and getting more money from the donors that they keep. I’d like to show you one technique, growing your monthly giving program that will solve both of these problems. In this video series, I’m going to talk about how to find donors, how to keep donors, and how to recapture donors that might lapse. I’ll go through every channel possible, from direct mail, face-to-face, phone, etc. To show you how you can recruit donors to your program.
I’ve been working in fundraising for 40 years, and this is the secret of my success for the clients we’ve worked with all over the world. The organizations that I’ve worked with, and the organizations for which I’ve trained staff on monthly giving literally now collect hundreds of millions of dollars each and every year from monthly donors.”
Harvey McKinnon
Testimonials on the expertise of Harvey McKinnon Associates on Monthly Giving
Why Monthly Giving?
“HMA was instrumental in developing OXFAM’s monthly donor program, which now raises more than two million dollars annually. And they continue to provide us with great advice.”
Lee Seymour
Oxfam Canada"Harvey McKinnon Associates are a delight to work with. They practice the Covey principles that they promote — effectiveness, efficiency and creativity. They have dramatically increased the size of our donor base – 700% in one year. And they have recruited a huge number of monthly donors for us. They deliver what they promise – and more – and they clearly care about our mission. I recommend them highly."
Tony Barrett
Marmot Recovery Foundation“HMA was able to show us how readily a monthly giving program could fit into our overall membership efforts. We are very pleased at the untapped potential for monthly giving they helped us identify in our house file… We became convinced that monthly giving could be a reliable source of long-term income for us.”
Mark R. Collins
Wildlife Conservation Society
0
%
Of Donors Do Monthly Giving
On average, 45% of donors donate to monthly giving programs.
$
0
Average Annual Contribution
The average monthly gift is $52 per month, $624 annually, compared to the average single gift of $128.
0
%
More Money Annually
Monthly gift donors are likely to give 42% more overall compared to single gift donors.
*Source: Nonprofit Source – Online Giving Statistics
20 Easy To Follow Modules To Build Your Monthly Giving Program
With nearly 4 hours of video content, Harvey McKinnon will walk you through the necessary steps to either build your first monthly giving program or significantly improve your current program.
- Introduction To Monthly Giving
- Donor Attrition
- 7 Reasons To Invest In Monthly Giving
- Getting Ready For Your Monthly Giving Program
- The Case For Support
- Direct Mail
- Telefundraising
- Television & Radio
- Face-To-Face Fundraising (F2F)
- Website & Landing Pages
“I’ve seen small organizations build significant monthly donor programs that keep them alive, especially when fundraising is difficult as it is for many organizations today.” – Harvey McKinnon
- Email & Payments
- Digital Campaigns
- Events, Ads & Premiums
- Follow The Numbers
- Stewardship
- Recapturing Lost Donors
- Stewarding Through Newsletters
- Copywriting & Design
- Creating Your First Monthly Giving Program
- Emergency & Legacy Campaigns
“Throughout this series, my goal is to teach you everything I know, looking at all the different channels that you can raise money from. Look at the advantages, disadvantages. I’m hoping to show you techniques that I’ve tested that have proven to build monthly donor programs.” – Harvey McKinnon
BONUS LIMITED TIME OFFER!
Get the Fundraising Inspiration Platform FREE with this purchase
- A faster and more convenient way to gain fundraising inspiration
- Short and actionable video content separated by categories
- Learn from 50+ international fundraising experts
- Full access to 500+ on-demand inspiration videos
- New video lessons added every month
- Save favourite inspirational videos
- Keep track of viewing history
- Take notes as you go
Who is the course designed for?
- Fundraising professionals looking to create or enhance their monthly giving programs
- Executive teams looking to upskill or train staff
- Volunteers desperate to learn and add value to your fundraising programs
- CEOs and Board Members committed to scaling your fundraising programs
- Fundraising consultants and agencies looking to grow their services to nonprofits
- This accelerator course is perfect for all experience levels
Lifetime Access
You get lifetime access to the Monthly Giving Accelerator which means you’ll get access to new content that becomes available and revisit lessons at any time
Raise More Money
Learn everything you need to know to build a successful monthly giving program through proven techniques.
Self-Paced Learning
Don’t worry about falling behind as all our courses are self-paced and are available in your own time 24/7 to fit in with your schedule
Try The Monthly Giving Accelerator Risk-Free!
30-Day Money Back Guarantee
One-Time Payment For Lifetime Access
Learn the proven formulas to build a successful monthly giving program and start making a bigger impact for your nonprofit.
Try The Monthly Giving Accelerator Risk-Free!
30-Day Money Back Guarantee
One-Time Payment For Lifetime Access
Learn the proven formulas to build a successful monthly giving program and start making a bigger impact for your nonprofit.
FULL ACCESS TO ONLINE COURSE
ONE-TIME PAYMENT*
LIFETIME ACCESS
*EXCLUSIVE PRICE FOR REGISTERED NONPROFITS
MONTHLY GIVING ACCELERATOR
- Access to the entire course
- 20 modules complete with exercises
- Self-paced learning, accessible 24/7
- BONUS: Fundraising Inspiration Platform FREE access
* For this exclusive offer you must provide your organisation’s name and registration number during the checkout process. Your order will go through a pre-approval process which Fulfilled will confirm the outcome within 24 hours.
FULL ACCESS TO ONLINE COURSE
ONE-TIME PAYMENT
LIFETIME ACCESS
OFFER TO AGENCIES & CONSULTANCIES
MONTHLY GIVING ACCELERATOR
- Access to the entire course
- 20 modules complete with exercises
- Self-paced learning, accessible 24/7
- BONUS: Fundraising Inspiration Platform FREE access
FULL ACCESS TO ONLINE COURSE
ONE-TIME PAYMENT*
LIFETIME ACCESS
*EXCLUSIVE PRICE FOR REGISTERED NONPROFITS
MONTHLY GIVING ACCELERATOR
- Access to the entire course
- 20 modules complete with exercises
- Self-paced learning, accessible 24/7
- 3.25 points towards your CFRE
- BONUS: Fundraising Inspiration Platform FREE access
* For this exclusive offer you must provide your organisation’s name and registration number during the checkout process. Your order will go through a pre-approval process which Fulfilled will confirm the outcome within 24 hours.
FULL ACCESS TO ONLINE COURSE
ONE-TIME PAYMENT
LIFETIME ACCESS
OFFER TO AGENCIES & CONSULTANCIES
MONTHLY GIVING ACCELERATOR
- Access to the entire course
- 20 modules complete with exercises
- Self-paced learning, accessible 24/7
- 3.25 points towards your CFRE
- BONUS: Fundraising Inspiration Platform FREE access
A Message from Fulfilled CEO, Jake Thornton
Thank you for your interest in the Monthly Giving Accelerator course.
Why Monthly Giving?
I have spoken with many fundraising experts from around the world discovering how fundraisers and nonprofits make the biggest impact possible for their causes. And one of those critical areas is monthly giving.
Not only does monthly giving generate steady, consistent and reliable income for your nonprofit, but when done correctly, a successful monthly giving program creates more impact for your legacy, emergency and major gifts fundraising programs as well.
Harvey McKinnon has helped nonprofits raise hundreds of millions of dollars through monthly giving and he is considered a world leader on the subject. We are thrilled to be able to join forces to bring you a monthly giving course like no other!
And in true Fulfilled style, this is an Accelerator course, meaning you can learn at your own pace, in your own time and revisit lessons whenever you like!
By taking this course, I guarantee you will learn the proven formulas to acquire monthly donors as you start to make a bigger impact in your fundraising efforts. I even stand by that promise with a 30 risk-free money back guarantee!
Thank you again and have a wonderful day!
Jake Thornton – CEO and Founder of Fulfilled
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