Chief Development Officer at SPCA British Columbia
Using Digital To Accelerate Your Nonprofit's Mission
Shoni Field has worked in fundraising for over 20 years and is the Chief Development Officer at SPCA British Columbia, Canada. Shoni is also the founder of the fundraising conference for animal welfare nonprofits, Paws Summit, and she is a regular speaker at fundraising conferences internationally particularly focused on digital maturity for non-profits.
Interview with Shoni Field
Chief Development Officer at SPCA British Columbia
Using Digital To Accelerate Your Nonprofit's Mission
Shoni Field has worked in fundraising for over 20 years and is the Chief Development Officer at SPCA British Columbia, Canada. Shoni is also the founder of the fundraising conference for animal welfare nonprofits, Paws Summit, and she is a regular speaker at fundraising conferences internationally particularly focused on digital maturity for non-profits.
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Summary of interview with Shoni Field
Section 1: The beginning of Shoni’s fundraising career
Key lessons learnt in Shoni’s early years working in fundraising
Learning from past mistakes made
Section 2: An overview of Shoni’s role as Chief Development Officer at SPCA British Columbia
What the role of Chief Development Officer at SPCA BC entails
KPIs the fundraising team is looking to achieve
The decision to stop direct mail acquisition campaigns
Evaluating the fundraising teams two most important metrics
Section 3: The strategy and rewards of aggressively investing in digital acquisition
The benefits of investing in digital acquisition
Which digital channels have been key to the success of SPCA BC’s fundraising efforts
The importance and results of testing
Onboarding new donors
Tips for getting the most out of your email campaigns
Section 4: Leadership and team building
Get an insight into Shoni’s leadership style
Hiring talented fundraising staff
Reflecting on a successful fundraising campaign that Shoni was involved in and what made it successful
Section 5: Next goals and final advice
Shoni’s next goals in the fundraising profession
Shoni’s final advice to inspire and fulfil fundraisers and nonprofits