Interview with Shoni Field

Chief Development Officer at SPCA British Columbia

Using Digital To Accelerate Your Nonprofit's Mission

Shoni Field has worked in fundraising for over 20 years and is the Chief Development Officer at SPCA British Columbia, Canada. Shoni is also the founder of the fundraising conference for animal welfare nonprofits, Paws Summit, and she is a regular speaker at fundraising conferences internationally particularly focused on digital maturity for non-profits.

Interview with Shoni Field

Chief Development Officer at SPCA British Columbia

Using Digital To Accelerate Your Nonprofit's Mission

Shoni Field has worked in fundraising for over 20 years and is the Chief Development Officer at SPCA British Columbia, Canada. Shoni is also the founder of the fundraising conference for animal welfare nonprofits, Paws Summit, and she is a regular speaker at fundraising conferences internationally particularly focused on digital maturity for non-profits.

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Listen to the interview on Podcast

Summary of interview with Shoni Field

Section 1: The beginning of Shoni’s fundraising career
  • Key lessons learnt in Shoni’s early years working in fundraising
  • Learning from past mistakes made

 

Section 2: An overview of Shoni’s role as Chief Development Officer at SPCA British Columbia
  • What the role of Chief Development Officer at SPCA BC entails
  • KPIs the fundraising team is looking to achieve
  • The decision to stop direct mail acquisition campaigns
  • Evaluating the fundraising teams two most important metrics

 

Section 3: The strategy and rewards of aggressively investing in digital acquisition
  • The benefits of investing in digital acquisition
  • Which digital channels have been key to the success of SPCA BC’s fundraising efforts
  • The importance and results of testing
  • Onboarding new donors
  • Tips for getting the most out of your email campaigns
 
Section 4: Leadership and team building
  • Get an insight into Shoni’s leadership style
  • Hiring talented fundraising staff
  • Reflecting on a successful fundraising campaign that Shoni was involved in and what made it successful
 
Section 5: Next goals and final advice
  • Shoni’s next goals in the fundraising profession
  • Shoni’s final advice to inspire and fulfil fundraisers and nonprofits

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