Section 1: The beginning of Shoni’s fundraising career

• Key lessons learnt in Shoni’s early years working in fundraising
• Learning from past mistakes made

Section 2: An overview of Shoni’s role as Chief Development Officer at SPCA British Columbia

• What the role of Chief Development Officer at SPCA BC entails
• KPIs the fundraising team is looking to achieve
• The decision to stop direct mail acquisition campaigns
• Evaluating the fundraising teams two most important metrics

Section 3: The strategy and rewards of aggressively investing in digital acquisition

• The benefits of investing in digital acquisition
• Which digital channels have been key to the success of SPCA BC’s fundraising efforts
• The importance and results of testing
• Onboarding new donors
• Tips for getting the most out of your email campaigns

Section 4: Leadership and team building

• Get an insight into Shoni’s leadership style
• Hiring talented fundraising staff
• Reflecting on a successful fundraising campaign that Shoni was involved in and what made it successful

Section 5: Next goals and final advice

• Shoni’s next goals in the fundraising profession
• Shoni’s final advice to inspire and fulfil fundraisers and nonprofits