Interview with Bernard Ross

Director at DecisionScience and =mc; Author of four award winning fundraising books

How we behave as humans impacts how we give to charities

Bernard Ross is an internationally regarded fundraising expert in strategic thinking, organisational change and personal effectiveness. Over Bernard’s 30+ year fundraising career, Bernard has helped nonprofit organisation achieve their fundraising goals, which includes the British Red Cross, NSPCC, Macmillan Cancer, ICRC, IFRC, Amnesty International, Greenpeace International, UNICEF, MSF, the Science Museum, and a number of universities including Oxford and the Sorbonne.

Interview with Bernard Ross

Director at DecisionScience and =mc; Author of four award winning fundraising books

How we behave as humans impacts how we give to charities

Bernard Ross is an internationally regarded fundraising expert in strategic thinking, organisational change and personal effectiveness. Over Bernard’s 30+ year fundraising career, Bernard has helped nonprofit organisation achieve their fundraising goals, which includes the British Red Cross, NSPCC, Macmillan Cancer, ICRC, IFRC, Amnesty International, Greenpeace International, UNICEF, MSF, the Science Museum, and a number of universities including Oxford and the Sorbonne.

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Summary of video interview with Bernard Ross

Section 1: Early years working in fundraising
  • Reflecting on Bernard’s early years working in fundraising
  • Lessons learnt early on in Bernard’s fundraising career
  • The importance of making an impact in the work you do

 

Section 2: Fundraising strategies
  • How nonprofits can tell powerful stories that resonates with donors
  • How to become an ‘Influential Fundraiser’ 
  • Creating impactful fundraising strategies and mapping out the donor journey

 

Section 3: Behavioural economics in fundraising
  • How we behave as humans impacts how people give to charities
  • Bernard shares examples of how this happens and how you can apply this to fundraising
  • Creating positive action through effective decision architectures

 

Section 4: Nonprofit and fundraising leadership
  • How nonprofit and fundraising leaders should think in new and creative ways to meet the challenges that the nonprofit sector faces
  • What skills fundraisers need to develop to become an effective leader
  • Bernard shares his advice to aspiring fundraising leaders to have a successful career

 

Section 5: Next steps and final advice
  • Reflecting on a successful campaign that Bernard was involved in and why it was successful
  • The release of Bernard’s next book and what you can expect to learn from it
  • Next steps in Bernard’s fundraising career
  • Bernard’s final advice to inspire and fulfil fundraisers

 

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