Prioritising Care Before Capacity - Interview with Cindy Wagman CFRE

Interview with Cindy Wagman CFRE

President and CEO of The Good Partnership

Prioritising Care Before Capacity

Cindy Wagman founded The Good Partnership, an agency which has helped small nonprofits raise over $8 million to date. Before founding her agency, Cindy had previously been the Director of Development for Canadian based NGOs, including Hot Docs Canadian International Documentary Festival and Rotman School of Management. Cindy is now preparing for the launch of her first book, titled ‘Raise it! The Reluctant Fundraisers Guide To Raising Money Without Selling Your Soul.’

Interview with Cindy Wagman CFRE

President and CEO of The Good Partnership

Prioritising Care Before Capacity

Cindy Wagman founded The Good Partnership, an agency which has helped small nonprofits raise over $8 million to date. Before founding her agency, Cindy had previously been the Director of Development for Canadian based NGOs, including Hot Docs Canadian International Documentary Festival and Rotman School of Management. Cindy is now preparing for the launch of her first book, titled ‘Raise it! The Reluctant Fundraisers Guide To Raising Money Without Selling Your Soul.’

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Summary of interview with Cindy Wagman CFRE

Section 1: The early years of Cindy’s fundraising career

The beginning of Cindy’s fundraising career and the key lessons she learnt
Reflecting on fundraising campaigns that were successful
The key traits fundraising leaders need to be successful

Section 2: The Good Partnership

What motivated Cindy to go from in-house fundraiser to founding her agency, The Good Partnership
What to expect from the release of Cindy’s upcoming book ‘Raise it! The Reluctant Fundraisers Guide To Raising Money Without Selling Your Soul.’
Why fundraisers lack confidence in their roles
Why fundraising best practices should not be the nonprofits goal

Section 3: Advice to improve your fundraising strategies

Key components to consider when developing your first fundraising strategy
Where fundraising teams are missing opportunities to maximise their success
Building a clear roadmap
How to best involve volunteers in fundraising

Section 4: The CEO and the Board

What the CEO and Boards role should be in fundraising
Cindy shares examples of how the CEO and the Board have been a barrier to the nonprofit’s fundraising efforts

Section 5: Next steps and final advice

Cindy’s professional goals in the next 5 – 10 years
Cindy’s final advice to inspire and fulfil fundraisers and nonprofits