Interview with Cindy Wagman CFRE

President and CEO of The Good Partnership

Prioritising Care Before Capacity

Cindy Wagman founded The Good Partnership, an agency which has helped small nonprofits raise over $8 million to date. Before founding her agency, Cindy had previously been the Director of Development for Canadian based NGOs, including Hot Docs Canadian International Documentary Festival and Rotman School of Management. Cindy is now preparing for the launch of her first book, titled ‘Raise it! The Reluctant Fundraisers Guide To Raising Money Without Selling Your Soul.’

Interview with Cindy Wagman CFRE​

President and CEO of The Good Partnership

Prioritising Care Before Capacity

Cindy Wagman founded The Good Partnership, an agency which has helped small nonprofits raise over $8 million to date. Before founding her agency, Cindy had previously been the Director of Development for Canadian based NGOs, including Hot Docs Canadian International Documentary Festival and Rotman School of Management. Cindy is now preparing for the launch of her first book, titled ‘Raise it! The Reluctant Fundraisers Guide To Raising Money Without Selling Your Soul.’

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Summary of interview with Cindy Wagman CFRE

Section 1: The early years of Cindy’s fundraising career
  • The beginning of Cindy’s fundraising career and the key lessons she learnt
  • Reflecting on fundraising campaigns that were successful
  • The key traits fundraising leaders need to be successful

 

Section 2: The Good Partnership
  • What motivated Cindy to go from in-house fundraiser to founding her agency, The Good Partnership
  • What to expect from the release of Cindy’s upcoming book ‘Raise it! The Reluctant Fundraisers Guide To Raising Money Without Selling Your Soul.’
  • Why fundraisers lack confidence in their roles
  • Why fundraising best practices should not be the nonprofits goal

 

Section 3: Advice to improve your fundraising strategies
  • Key components to consider when developing your first fundraising strategy
  • Where fundraising teams are missing opportunities to maximise their success
  • Building a clear roadmap
  • How to best involve volunteers in fundraising

 

Section 4: The CEO and the Board
  • What the CEO and Boards role should be in fundraising
  • Cindy shares examples of how the CEO and the Board have been a barrier to the nonprofit’s fundraising efforts

 

Section 5: Next steps and final advice
  • Cindy’s professional goals in the next 5 – 10 years
  • Cindy’s final advice to inspire and fulfil fundraisers and nonprofits
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