Section 1: The early years of Cindy’s fundraising career

• The beginning of Cindy’s fundraising career and the key lessons she learnt
• Reflecting on fundraising campaigns that were successful
• The key traits fundraising leaders need to be successful

Section 2: The Good Partnership

• What motivated Cindy to go from in-house fundraiser to founding her agency, The Good Partnership
• What to expect from the release of Cindy’s upcoming book ‘Raise it! The Reluctant Fundraisers Guide To Raising Money Without Selling Your Soul.’
• Why fundraisers lack confidence in their roles
• Why fundraising best practices should not be the nonprofits goal

Section 3: Advice to improve your fundraising strategies

• Key components to consider when developing your first fundraising strategy
• Where fundraising teams are missing opportunities to maximise their success
• Building a clear roadmap
• How to best involve volunteers in fundraising

Section 4: The CEO and the Board

• What the CEO and Boards role should be in fundraising
• Cindy shares examples of how the CEO and the Board have been a barrier to the nonprofit’s fundraising efforts

Section 5: Next steps and final advice

• Cindy’s professional goals in the next 5 – 10 years
• Cindy’s final advice to inspire and fulfil fundraisers and nonprofits