Professor of Charitable Financial Planning at Texas Tech University
Making bequests and major gifts fundraising your highest priority
Professor Russell James spent over 25 years as a planned giving fundraiser, an estate planning attorney in private practice, a major gifts fundraiser, and now as a university professor at Texas Tech University researching charitable giving and fundraising.
Interview with Professor Russell James
Professor of Charitable Financial Planning at Texas Tech University
Making bequests and major gifts fundraising
your highest priority
Professor Russell James spent over 25 years as a planned giving fundraiser, an estate planning attorney in a private practice, a major gifts fundraiser, and now as a university professor at Texas Tech University researching charitable giving and fundraising.
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Summary of video interview with Russell James
Section 1: Key lessons learnt early in Russell James’ career
Russell James’ first fundraising opportunities and the key lessons he learnt early on in his fundraising career
Where fundraisers and nonprofits are missing opportunities when it comes to maximising their planned giving campaigns
Russell James on progressing his career to teach Charitable Financial Planning at Texas Tech University
Section 2: Bequests fundraising
Why bequests fundraising is so important
Common mistakes nonprofits are making when it comes to executing their legacy giving campaigns
Important data and trends to be aware of for legacy giving
Understanding the mindset of bequest donors through the neuroscience of philanthropy
Russell James’ advice to bequests fundraising managers
Section 3: Major gifts fundraising
Planning a successful major gifts fundraising strategy post Covid-19
Where nonprofits should start in planning their first major gifts programme
Understanding the importance of bequests and major gifts fundraising in the sector and why it’s crucial to be prepared
Section 4: Job titles in fundraising
Findings from a study on the effectiveness of fundraising and development job titles
Which job titles can lead to better donor engagement
Section 5: Next goals and summary
Next milestones for Professor Russell James
Reflecting on Russell James’ career
Russell’s final advice to inspire and fulfil fundraisers
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