Managing Director of award winning fundraising agency, Bluefrog Fundraising
Fulfilling Your Donor's 4 Key Needs
Mark Phillips is a leading voice in the fundraising professional globally. His fundraising career began in the 1980’s with ActionAid UK before taking on the role of Head of Fundraising for YMCA England. In 1997, Mark founded his agency Bluefrog Fundraising which has gone on to achieve great success for their nonprofit clients. Mark is also the blogger behind the popular fundraising blog, Queer Ideas.
Interview with Mark Phillips
Managing Director of award winning fundraising agency, Bluefrog Fundraising
Fulfilling Your Donor's 4 Key Needs
Mark Phillips is a leading voice in the fundraising professional globally. His fundraising career began in the 1980’s with ActionAid UK before taking on the role of Head of Fundraising for YMCA England. In 1997, Mark founded his agency Bluefrog Fundraising which has gone on to achieve great success for their nonprofit clients. Mark is also the blogger behind the popular fundraising blog, Queer Ideas.
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Summary of interview with Mark Phillips
Section 1: The beginning of Mark Phillips’ fundraising career
Key lessons learnt early in Mark’s fundraising career
Reflecting on successful campaigns at YMCA England
The inspiration behind founding his fundraising agency, Bluefrog Fundraising
Section 2: Advice for your fundraising strategies
Tips for creating impactful fundraising strategies
The four needs your donors have and how to manage that
The most important metrics to be analysing in fundraising
Section 3: Mid-level giving
The importance of mid-level giving and how to get started
What systems you need in place to execute a successful mid-level giving program
How giving differs in different countries
Section 4: Next plans and final advice
How fundraising has changed over the years
Next goals for Mark and his team
Mark’s final advice to inspire and fulfil fundraisers and nonprofits