Fulfilling Your Donors 4 Key Needs - Mark Phillips, Mid-Level Giving Expert

Interview with Mark Phillips

Managing Director of award winning fundraising agency, Bluefrog Fundraising

Fulfilling Your Donor's 4 Key Needs

Mark Phillips is a leading voice in the fundraising professional globally. His fundraising career began in the 1980’s with ActionAid UK before taking on the role of Head of Fundraising for YMCA England. In 1997, Mark founded his agency Bluefrog Fundraising which has gone on to achieve great success for their nonprofit clients. Mark is also the blogger behind the popular fundraising blog, Queer Ideas.

Interview with Mark Phillips

Managing Director of award winning fundraising agency, Bluefrog Fundraising

Fulfilling Your Donor's 4 Key Needs

Stay Informed | Fulfilled Newsletter

Listen to the interview on Podcast

Summary of interview with Mark Phillips

Section 1: The beginning of Mark Phillips’ fundraising career

Key lessons learnt early in Mark’s fundraising career
Reflecting on successful campaigns at YMCA England
The inspiration behind founding his fundraising agency, Bluefrog Fundraising

Section 2: Advice for your fundraising strategies

Tips for creating impactful fundraising strategies
The four needs your donors have and how to manage that
The most important metrics to be analysing in fundraising

Section 3: Mid-level giving

The importance of mid-level giving and how to get started
What systems you need in place to execute a successful mid-level giving program
How giving differs in different countries

Section 4: Next plans and final advice

How fundraising has changed over the years
Next goals for Mark and his team
Mark’s final advice to inspire and fulfil fundraisers and nonprofits

[mailpoet_form id="6"]