Interview with Mark Phillips

Managing Director of award winning fundraising agency, Bluefrog Fundraising

Fulfilling Your Donor's 4 Key Needs

Mark Phillips is a leading voice in the fundraising professional globally. His fundraising career began in the 1980’s with ActionAid UK before taking on the role of Head of Fundraising for YMCA England. In 1997, Mark founded his agency Bluefrog Fundraising which has gone on to achieve great success for their nonprofit clients. Mark is also the blogger behind the popular fundraising blog, Queer Ideas.

Interview with Mark Phillips

Managing Director of award winning fundraising agency, Bluefrog Fundraising

Fulfilling Your Donor's 4 Key Needs

Mark Phillips is a leading voice in the fundraising professional globally. His fundraising career began in the 1980’s with ActionAid UK before taking on the role of Head of Fundraising for YMCA England. In 1997, Mark founded his agency Bluefrog Fundraising which has gone on to achieve great success for their nonprofit clients. Mark is also the blogger behind the popular fundraising blog, Queer Ideas.

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Listen to the interview on Podcast

Summary of interview with Mark Phillips

Section 1: The beginning of Mark Phillips’ fundraising career
  • Key lessons learnt early in Mark’s fundraising career
  • Reflecting on successful campaigns at YMCA England
  • The inspiration behind founding his fundraising agency, Bluefrog Fundraising

 

Section 2: Advice for your fundraising strategies
  • Tips for creating impactful fundraising strategies
  • The four needs your donors have and how to manage that
  • The most important metrics to be analysing in fundraising

 

Section 3: Mid-level giving
  • The importance of mid-level giving and how to get started
  • What systems you need in place to execute a successful mid-level giving program
  • How giving differs in different countries

 

Section 4: Next plans and final advice
  • How fundraising has changed over the years
  • Next goals for Mark and his team
  • Mark’s final advice to inspire and fulfil fundraisers and nonprofits

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