Build stronger donor relationships and apply fundraising best practices

Section 1: Ken Burnett’s early days in fundraising

• Learn about the beginning of Ken Burnett’s career in fundraising and the key lessons he learnt
• Reflecting on one of Ken’s most successful fundraising campaigns and why it was successful
• Greatest learnings from a mistake made
• Being passionate about the work with ActionAid UK over 40+ years
• Bonus footage: The importance of having a diverse leadership team in a nonprofit organisation

Section 2: Storytelling for fundraising

• What components make up a power story that resonates with donors
• Nurturing relationships through storytelling
• Common mistakes fundraisers make when it comes to crafting a powerful story
• An example of a nonprofit organisation telling great stories
• Quick tips for fundraisers to instantly improve their direct mail campaigns

Section 3: Relationship fundraising

• Common problems seen when it comes to nonprofits building a good relationship with donors
• The general advice fundraisers need to improve relationships
• Being smarter in the channels you use to communicate with donors
• The 6Ps of fundraising and why this is so important to today’s fundraising best practice

Section 4: Professional development for fundraisers

• Reaching success as an influencer in fundraising
• The importance of having great mentors
• Reflecting on Ken’s books and which one fundraisers should read first
• Areas where fundraisers commonly need to upskill the most
• The importance of serving on nonprofit boards
• Serving on boards helps develop you as a fundraiser
• Experiencing seeing boards being a blockage to fundraising

Section 5: SOFII and next plans

• Founding SOFII (the Showcase for Fundraising Innovation and Inspiration) and how it started
• Next steps in fundraising career
• Final advice to inspire and fulfil fundraisers