Interview with Ken Burnett (with bonus footage)

Founder and Managing Trustee of SOFII; Voted Most Influential Fundraiser in UK (2011)

Build stronger donor relationships and apply fundraising best practices

Ken Burnett is an author, lecturer and consultant on fundraising, marketing and communications for nonprofit organisations worldwide. In 2007 Ken Burnett was recipient of Professional Fundraising magazine’s ‘Outstanding Contribution’ award and the UK Institute of Fundraising’s ‘Lifetime Contribution’ award.

Interview with Ken Burnett (with bonus footage)

Founder and Managing Trustee of SOFII; Voted Most Influential Fundraiser in UK (2011)

Build stronger donor relationships and apply fundraising best practices

Ken Burnett is an author, lecturer and consultant on fundraising, marketing and communications for nonprofit organisations worldwide. In 2007 Ken Burnett was recipient of Professional Fundraising magazine’s ‘Outstanding Contribution’ award and the UK Institute of Fundraising’s ‘Lifetime Contribution’ award.

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Summary of video interview with Ken Burnett

Section 1: Ken Burnett’s early days in fundraising
  • Learn about the beginning of Ken Burnett’s career in fundraising and the key lessons he learnt
  • Reflecting on one of Ken’s most successful fundraising campaigns and why it was successful
  • Greatest learnings from a mistake made
  • Being passionate about the work with ActionAid UK over 40+ years
  • Bonus footage: The importance of having a diverse leadership team in a nonprofit organisation

 

Section 2: Storytelling for fundraising
  • What components make up a power story that resonates with donors
  • Nurturing relationships through storytelling
  • Common mistakes fundraisers make when it comes to crafting a powerful story
  • An example of a nonprofit organisation telling great stories
  • Quick tips for fundraisers to instantly improve their direct mail campaigns

 

Section 3: Relationship fundraising
  • Common problems seen when it comes to nonprofits building a good relationship with donors
  • The general advice fundraisers need to improve relationships
  • Being smarter in the channels you use to communicate with donors
  • The 6Ps of fundraising and why this is so important to today’s fundraising best practice

 

Section 4: Professional development for fundraisers
  • Reaching success as an influencer in fundraising
  • The importance of having great mentors
  • Reflecting on Ken’s books and which one fundraisers should read first
  • Areas where fundraisers commonly need to upskill the most
  • The importance of serving on nonprofit boards
  • Serving on boards helps develop you as a fundraiser
  • Experiencing seeing boards being a blockage to fundraising

 

Section 5: SOFII and next plans
  • Founding SOFII (the Showcase for Fundraising Innovation and Inspiration) and how it started
  • Next steps in fundraising career
  • Final advice to inspire and fulfil fundraisers

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