Interview with Julia Campbell
Digital Storytelling Strategist; Founder of J Campbell Social Marketing and the Nonprofit Social Media Summit
Approaching digital storytelling strategically
Julia Campbell has run her digital marketing consulting business for almost a decade, focused exclusively on mission-driven organizations. Julia is the author of two digital storytelling books for non-profits and her focus in to increase the clarity, confidence, and capacity of nonprofits in the areas of social media marketing and online fundraising.
Interview with Julia Campbell
Digital Storytelling Strategist; Founder of J Campbell Social Marketing and the Nonprofit Social Media Summit
Approaching digital storytelling strategically
Julia Campbell has run her digital marketing consulting business for almost a decade, focused exclusively on mission-driven organizations. Julia is the author of two digital storytelling books for non-profits and her focus in to increase the clarity, confidence, and capacity of nonprofits in the areas of social media marketing and online fundraising
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Summary of video interview with Julia Campbell
Section 1: Julia Campbell’s fundraising career
- Lessons learnt early on in Julia’s fundraising career
- How serving as a Peace Corps volunteer led to a career path in digital storytelling for fundraising and nonprofits
- Reflecting on a successful digital storytelling campaign when working as an in-house fundraiser
Section 2: Digital storytelling for fundraising
- How fundraisers can be better storytellers
- Tips for creating a culture of storytelling within the fundraising team or nonprofit
- The process from start to finish when creating digital storytelling campaigns
- Being strategic in research and analysis with digital campaigns
- How to be more strategic with your fundraising blogs
- Advice for building up a powerful email list of potential donors
- Utilising video to tell powerful stories
- How social media should be used to tell stories for nonprofits
- What mistakes fundraisers are making when telling stories online
- What important trends fundraisers should be aware of
- An example of a nonprofit utilising digital storytelling successfully
Section 3: Professional development for fundraisers
- Choosing a career path as a nonprofit and fundraising consultant
- Being a keynote speaker and digital storytelling trainer to encourage nonprofits to be better
- Futures plans and goals
- Julia’s final advice to inspire and fulfil fundraisers
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