Section 1: Introduction and Reflecting on Jessica’s journey to founding St. Kilda Mums

• Why and how Jessica founded St. Kilda Mums and early challenges faced
• How St. Kilda Mums gained traction and then scaled their fundraising efforts to become a 50+ employee organisation
• What channels were key to the success of St. Kilda Mums fundraising efforts

Section 2: Founding Blaze Your Trail

• Why Jessica founded her new venture that impacts nonprofits through successfully implementing the right technology
• Why it’s important for nonprofits to utilise their CRMs to create impact
• Important fundraising metrics to be analysing
• Jessica shares a case study how technology has been used to scale to a nonprofit

Section 3: Strategic fundraising advice

• Common mistakes made that hold small nonprofits back from scaling
• Goals to set early on for your fundraising strategy
• The impact fundraising platforms can make on donations

Section 4: Successful campaigns and next goals

• Reflecting on Jessica’s most successful fundraising campaign to be involved in
• Jessica’s goals for the next 5 – 10 years
• Jessica’s final advice to inspire and fulfil fundraisers and nonprofits