Interview with Jessica Macpherson OAM

Fundraising and Digital Strategy Consultant at Blaze Your Trail; Founder and former CEO of St Kilda Mums

Start Using Technology To Scale Your Nonprofit

In 2009, Jessica Macpherson founded St Kilda Mums, a successful charity that helps children and families in Australia. Jessica has since been recognised for some incredible achievements, including being awarded the Order of Australia Medal in 2019, being inducted into the Victorian Honour Roll of Women in 2017, and she was an award winner in the Pro Bono Australia Impact 25. 

Interview with Jessica Macpherson OAM

Fundraising and Digital Strategy Consultant at Blaze Your Trail; Founder and former CEO of St Kilda Mums

Start Using Technology To Scale Your Nonprofit

In 2009, Jessica Macpherson founded St Kilda Mums, a successful charity that helps children and families in Australia. Jessica has since been recognised for some incredible achievements, including being awarded the Order of Australia Medal in 2019, being inducted into the Victorian Honour Roll of Women in 2017, and she was an award winner in the Pro Bono Australia Impact 25. 

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Listen to the interview on Podcast

Summary of interview with Jessica Macpherson OAM

Section 1: Introduction and Reflecting on Jessica’s journey to founding St. Kilda Mums
  • Why and how Jessica founded St. Kilda Mums and early challenges faced
  • How St. Kilda Mums gained traction and then scaled their fundraising efforts to become a 50+ employee organisation
  • What channels were key to the success of St. Kilda Mums fundraising efforts

 

Section 2: Founding Blaze Your Trail
  • Why Jessica founded her new venture that impacts nonprofits through successfully implementing the right technology
  • Why it’s important for nonprofits to utilise their CRMs to create impact
  • Important fundraising metrics to be analysing
  • Jessica shares a case study how technology has been used to scale to a nonprofit

 

Section 3: Strategic fundraising advice
  • Common mistakes made that hold small nonprofits back from scaling
  • Goals to set early on for your fundraising strategy
  • The impact fundraising platforms can make on donations

 

Section 4: Successful campaigns and next goals
  • Reflecting on Jessica’s most successful fundraising campaign to be involved in
  • Jessica’s goals for the next 5 – 10 years
  • Jessica’s final advice to inspire and fulfil fundraisers and nonprofits
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