Fundraising and Digital Strategy Consultant at Blaze Your Trail; Founder and former CEO of St Kilda Mums
Start Using Technology To Scale Your Nonprofit
In 2009, Jessica Macpherson founded St Kilda Mums, a successful charity that helps children and families in Australia. Jessica has since been recognised for some incredible achievements, including being awarded the Order of Australia Medal in 2019, being inducted into the Victorian Honour Roll of Women in 2017, and she was an award winner in the Pro Bono Australia Impact 25.
Interview with Jessica Macpherson OAM
Fundraising and Digital Strategy Consultant at Blaze Your Trail; Founder and former CEO of St Kilda Mums
Start Using Technology To Scale Your Nonprofit
In 2009, Jessica Macpherson founded St Kilda Mums, a successful charity that helps children and families in Australia. Jessica has since been recognised for some incredible achievements, including being awarded the Order of Australia Medal in 2019, being inducted into the Victorian Honour Roll of Women in 2017, and she was an award winner in the Pro Bono Australia Impact 25.
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Listen to the interview on Podcast
Summary of interview with Jessica Macpherson OAM
Section 1: Introduction and Reflecting on Jessica’s journey to founding St. Kilda Mums
Why and how Jessica founded St. Kilda Mums and early challenges faced
How St. Kilda Mums gained traction and then scaled their fundraising efforts to become a 50+ employee organisation
What channels were key to the success of St. Kilda Mums fundraising efforts
Section 2: Founding Blaze Your Trail
Why Jessica founded her new venture that impacts nonprofits through successfully implementing the right technology
Why it’s important for nonprofits to utilise their CRMs to create impact
Important fundraising metrics to be analysing
Jessica shares a case study how technology has been used to scale to a nonprofit
Section 3: Strategic fundraising advice
Common mistakes made that hold small nonprofits back from scaling
Goals to set early on for your fundraising strategy
The impact fundraising platforms can make on donations
Section 4: Successful campaigns and next goals
Reflecting on Jessica’s most successful fundraising campaign to be involved in
Jessica’s goals for the next 5 – 10 years
Jessica’s final advice to inspire and fulfil fundraisers and nonprofits