Interview with Grant Hensel

CEO and Founder of NonProfit Megaphone

How to Succeed with your Google Ads Grant

Grant Hensel is the CEO and Founder of NonProfit Megaphone, an agency that serves over 400 nonprofit clients to help them manage and maximise their Google Adwords Grant accounts.

Interview with Grant Hensel

CEO and Founder of NonProfit Megaphone

How to Succeed with your Google Ads Grant

Grant Hensel is the CEO and Founder of NonProfit Megaphone, an agency that serves over 400 nonprofit clients to help them manage and maximise their Google Adwords Grant accounts.

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Listen to the interview on Podcast

What's covered in this interview with Grant Hensel

Section 1: Introduction and Grant’s background story
  • How and why Grant founded NonProfit Megaphone
  • Why his agency solely focuses on Google Ads Grant Management
  • An overview of the Google Grant Program
  • Grant shares a recent success story with work they’ve done for a nonprofit client

 

Section 2: Google Ads Grant
  • Where nonprofits aren’t maximising their Google Grant accounts for success
  • How to get started in setting up an account
  • Setting goals with your account
  • The competitive landscape in the nonprofit Google Grant space
  • The limitations of the Google Grant

 

Section 3: Google Grant Strategy
  • Structuring your Google Grant campaigns
  • The differences between branded and unbranded keywords
  • Google’s rating system for ads
  • Creating engaging ad copy and landing pages
  • Important metrics to analyse and benchmarking success
  • The importance of testing ads

 

Section 4: The future of Google Ads and final advice
  • How Google Ads has changed and will continue to change in the future
  • Next goals for Grant and his team at NonProfit Megaphone
  • Grant’s final advice to inspire and fulfil fundraisers and nonprofits

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