Section 1: Introduction and Grant’s background story

• How and why Grant founded NonProfit Megaphone
• Why his agency solely focuses on Google Ads Grant Management
• An overview of the Google Grant Program
• Grant shares a recent success story with work they’ve done for a nonprofit client

Section 2: Google Ads Grant

• Where nonprofits aren’t maximising their Google Grant accounts for success
• How to get started in setting up an account
• Setting goals with your account
• The competitive landscape in the nonprofit Google Grant space
• The limitations of the Google Grant

Section 3: Google Grant Strategy

• Structuring your Google Grant campaigns
• The differences between branded and unbranded keywords
• Google’s rating system for ads
• Creating engaging ad copy and landing pages
• Important metrics to analyse and benchmarking success
• The importance of testing ads

Section 4: The future of Google Ads and final advice

• How Google Ads has changed and will continue to change in the future
• Next goals for Grant and his team at NonProfit Megaphone
• Grant’s final advice to inspire and fulfil fundraisers and nonprofits