Creating a fundraising strategy that gets donors investing in your cause

Section 1: Introduction and early lessons

• Key lessons learnt early on in Juan’s fundraising and development career
• Reflecting on past successful fundraising campaigns to be involved in

Section 2: Capital campaign and major gifts

• Reflecting on a successful capital campaign when in the position of Director of Development at Georgia Tech
• The importance of pre-planning for executing an extensive strategy
• Getting donors to invest in your mission and strategic plan
• Lessons learnt from mistakes made along the way

Section 3: Fundraising at Junior Achievement of Georgia

• Reflecting on the role of Senior Vice President & Chief Development Officer at Junior Achievement of Georgia and how this role evolved over time
• What areas of fundraising were most successful to the fundraising efforts of Junior Achievement of Georgia
• What went into forming strong relationships with corporate partners

Section 4: Leadership and team building

• Get an insight into Juan’s leadership style and how he gets the best out of his team
• Goals and strategic planning for Juan’s new role as the Vice President for Advancement at Oglethorpe University
• Understand where fundraising teams are missing opportunities to maximise their fundraising efforts
• Where the focus should be for nonprofits and development teams in 2021

Section 5: Professional development for fundraisers

• Serving on the Black Men in Development Panel through an important initiative with the AFP
• How Juan’s involvement with the AFP has helped develop him as a fundraiser
• Juan’s advice to aspiring fundraising leaders
• Juan’s final advice to inspire and fulfil fundraisers