Section 1: Introduction and Reflecting on Cherian’s career

• Cherian’s early years working in fundraising
• Learning from past mistakes to become a better fundraiser

Section 2: Director of Development at Des Moines Performing Arts

• What the role of Director of Development at Des Moines Performing Arts entails day to day
• The biggest challenges faced in the role leading the fundraising efforts
• Key components to the success of Des Moines Performing Arts fundraising campaigns
• An insight into Cherian’s leadership style

Section 3: Fundraising strategies

• The fundraising model that once took a struggling organisation from a five figure revenue organisation to seven figures
• Where other organisations fail to make an impact with their fundraising
• The importance of using data to make decisions
• How to be more strategic in the planning phases of a fundraising strategy
• Being strategic with your donor retention strategies
• Important trends emerging that fundraisers should be aware of

Section 4: Professional development for fundraisers

• How being a CFRE, Board Member and an AFP Master Trainer has helped develop Cherian as a fundraising professional
• Reflecting on a successful fundraising campaign and what made this a succeess
• Cherian’s goals for the next stage of his career

Section 5: Final advice

• Cherian’s final advice to inspire and fulfil fundraisers and nonprofits