Interview with Juan Cruz Mones Cazon

Head of Global Fundraising Innovation for UNICEF in Geneva, Switzerland

Embracing an entrepreneurial mindset and innovation in your fundraising efforts

Juan Cruz Mones Cazon is the Head of Global Fundraising Innovation for UNICEF based in Geneva. Previous to this role, Juan spent 20+ years as a fundraiser in different international organisations such as Plan International, Greenpeace and SOS Children Villages. Juan has given many lectures, courses and workshops to nonprofits about how to embrace innovation to leverage their impact.

Interview with Juan Cruz Mones Cazon

Head of Global Fundraising Innovation for UNICEF in Geneva, Switzerland

Embracing an entrepreneurial mindset and innovation in your fundraising efforts

Juan Cruz Mones Cazon is the Head of Global Fundraising Innovation for UNICEF based in Geneva. Previous to this role, Juan spent 20+ years as a fundraiser in different international organisations such as Plan International, Greenpeace and SOS Children Villages. Juan has given many lectures, courses and workshops to nonprofits about how to embrace innovation to leverage their impact.

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Summary of interview with Juan Cruz Mones Cazon

Section 1: Early stages of fundraising career
  • The beginning of Juan’s fundraising career and early lessons learnt
  • Reflecting on successful initiatives to be involved with early in Juan’s fundraising career

Section 2: Fundraising innovation at UNICEF
  • What the role of Head of Global Fundraising Innovation at UNICEF specifically entails
  • How embracing innovation has impacted UNICEF’s fundraising efforts
  • Key channels that have been successful to fundraising at UNICEF

Section 3: Fundraising strategies and tips
  • What common mistakes fundraisers and fundraising teams are making in their fundraising efforts
  • How to be more strategic for an upcoming activity
  • Advice for fundraisers on how to acquire new donors
  • What important trends are emerging that fundraisers and nonprofits should be aware of

Section 4: Professional development for fundraisers and next steps
  • Advice for aspiring fundraising leaders on how to plan for a successful career in the nonprofit sector
  • Next steps in Juan’s nonprofit and fundraising career
  • Juan’s final advice to inspire and fulfil fundraisers and nonprofits

For more on fundraising innovation, check out reimaginingfundraising.org 

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