Section 1: Introduction and background story
- The beginning of Dominique’s fundraising career and key lessons she learnt early on in fundraising
- Hear about a successful campaign Dominique was part of and what went into making this a success
Section 2: Fundraising at SPCA NZ
- Understand what exactly the General Manager of Marketing and Fundraising role entails for SPCA NZ
- How fundraising has changed at SPCA NZ since 2016
- What stands out as the best success story to be part of in Dominique’s time at the SPCA and what went into making this a success
- Other key factors that have contributed to the success of fundraising over the past few years
- Important lessons learnt over the past few years when it comes to acquiring new donors
- The importance of corporate partner relationships to SPCA NZ
Section 3: Donor retention
- Putting a lot of emphasis on ‘Loving your donors’ and what the SPCA does to nurture strong relationships with their donors
- Where organisations can improve in their relationships with donors
- How systems and processes can help with donor satisfaction
- Converting donors into regular givers
Section 4: Fundraising leadership
- Putting emphasis on building a strong team and what goes into building a high performance fundraising team
- How senior management can be better at identifying and retaining talented fundraising staff
- Learn from Dominique’s leadership style
- Advice for fundraisers starting their careers
- What goes into creating a high quality board and the benefits to an organisation’s fundraising efforts
- An example of how the CEO can positively impact fundraising efforts
- How the SPCA NZ has successfully adapted to the current pandemic
- Dominique’s final advice to inspire and fulfil fundraisers