Interview with Dominique Leeming

General Manager of Marketing & Fundraising at SPCA NZ; Fundraising Institute of NZ Fellow

Putting a strong emphasis on 'loving your donors'

Dominique Leeming has over 20 years fundraising experience in New Zealand and prior to joining the SPCA NZ as General Manager of Marketing & Fundraising, she held national roles with Coastguard New Zealand and Relationship Services Whakawhanaungatanga. Dominique is also a FINZ Fellow and won the NZ Fundraising Leader of the Year Award and Supreme Fundraising Excellence Award in 2019.

Interview with Dominique Leeming

General Manager of Marketing & Fundraising at SPCA NZ; Fundraising Institute of NZ Fellow

Putting a strong emphasis on 'loving your donors'

Dominique Leeming has over 20 years fundraising experience in New Zealand and prior to joining the SPCA NZ as General Manager of Marketing & Fundraising, she held national roles with Coastguard New Zealand and Relationship Services Whakawhanaungatanga. Dominique is also a FINZ Fellow and won the NZ Fundraising Leader of the Year Award and Supreme Fundraising Excellence Award in 2019.

Stay Informed | Fulfilled Newsletter

Covered in this interview with Dominique Leeming includes:

Section 1: Introduction and background story

  • The beginning of Dominique’s fundraising career and key lessons she learnt early on in fundraising
  • Hear about a successful campaign Dominique was part of and what went into making this a success

 

Section 2: Fundraising at SPCA NZ

  • Understand what exactly the General Manager of Marketing and Fundraising role entails for SPCA NZ
  • How fundraising has changed at SPCA NZ since 2016
  • What stands out as the best success story to be part of in Dominique’s time at the SPCA and what went into making this a success
  • Other key factors that have contributed to the success of fundraising over the past few years
  • Important lessons learnt over the past few years when it comes to acquiring new donors
  • The importance of corporate partner relationships to SPCA NZ

 

Section 3: Donor retention

  • Putting a lot of emphasis on ‘Loving your donors’ and what the SPCA does to nurture strong relationships with their donors
  • Where organisations can improve in their relationships with donors
  • How systems and processes can help with donor satisfaction
  • Converting donors into regular givers

 

Section 4: Fundraising leadership

  • Putting emphasis on building a strong team and what goes into building a high performance fundraising team
  • How senior management can be better at identifying and retaining talented fundraising staff
  • Learn from Dominique’s leadership style
  • Advice for fundraisers starting their careers
  • What goes into creating a high quality board and the benefits to an organisation’s fundraising efforts
  • An example of how the CEO can positively impact fundraising efforts
  • How the SPCA NZ has successfully adapted to the current pandemic
  • Dominique’s final advice to inspire and fulfil fundraisers

Enhance your learning experience with the Fulfilled e-Learning Platform

close

Subscribe to our newsletter and we'll keep you updated!

We don’t spam!