Putting a strong emphasis on 'loving your donors'

Section 1: Introduction and background story

• The beginning of Dominique’s fundraising career and key lessons she learnt early on in fundraising
• Hear about a successful campaign Dominique was part of and what went into making this a success

Section 2: Fundraising at SPCA NZ

• Understand what exactly the General Manager of Marketing and Fundraising role entails for SPCA NZ
• How fundraising has changed at SPCA NZ since 2016
• What stands out as the best success story to be part of in Dominique’s time at the SPCA and what went into making this a success
• Other key factors that have contributed to the success of fundraising over the past few years
• Important lessons learnt over the past few years when it comes to acquiring new donors
• The importance of corporate partner relationships to SPCA NZ

Section 3: Donor retention

• Putting a lot of emphasis on ‘Loving your donors’ and what the SPCA does to nurture strong relationships with their donors
• Where organisations can improve in their relationships with donors
• How systems and processes can help with donor satisfaction
• Converting donors into regular givers

Section 4: Fundraising leadership

• Putting emphasis on building a strong team and what goes into building a high performance fundraising team
• How senior management can be better at identifying and retaining talented fundraising staff
• Learn from Dominique’s leadership style
• Advice for fundraisers starting their careers
• What goes into creating a high quality board and the benefits to an organisation’s fundraising efforts
• An example of how the CEO can positively impact fundraising efforts
• How the SPCA NZ has successfully adapted to the current pandemic
• Dominique’s final advice to inspire and fulfil fundraisers