Senior Head of Digital Marketing at The Prince’s Trust UK
Keep Content Simple For Your Digital Fundraising Campaigns
Donna White is the Senior Head of Digital Marketing at The Prince’s Trust – a UK based youth charity which empowers young people to secure a job or start a business. Donna was also voted as a top 10 BAME Charity Digital Leader, she is a passionate blogger and mentors other aspiring fundraising professionals through the CharityComms mentoring program.
Interview with Donna White
Senior Head of Digital Marketing at The Prince’s Trust UK
Keep Content Simple For Your Digital Fundraising Campaigns
Donna White is the Senior Head of Digital Marketing at The Prince’s Trust – a UK based youth charity which empowers young people to secure a job or start a business. Donna was also voted as a top 10 BAME Charity Digital Leader, she is a passionate blogger and mentors other aspiring fundraising professionals through the CharityComms mentoring program.
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Summary of interview with Donna White
Section 1: Introduction
The beginning of Donna’s digital career and how this led her to working in the nonprofit sector
Donna’s biggest lessons learnt on applying fundraising best practice
Section 2: Fundraising at The Prince’s Trust
What’s made an impact on The Prince’s Trust’s fundraising efforts
Growing their individual giving portfolio
Putting in place systems and processes to achieve fundraising goals
Working agile and having the ability to test and learn
Section 3: Digital Fundraising
The biggest challenges in the role of Senior Head of Digital Marketing
Which digital channels have been successful
What role digital plays in the overall fundraising strategy
How to keep content simple when implement digital fundraising campaigns
Outsourcing and managing the day-to-day digital activities
Reflecting on a successful digital fundraising campaign that Donna was involved in
Section 4: Professional development and final advice
Staying passionate about the work
Advice Donna gives to other aspiring fundraising leaders
Achieving next career goals
Donna’s final advice to inspire and fulfil fundraisers and nonprofits