Interview with Donna White

Senior Head of Digital Marketing at The Prince’s Trust UK

Keep Content Simple For Your Digital Fundraising Campaigns

Donna White is the Senior Head of Digital Marketing at The Prince’s Trust – a UK based youth charity which empowers young people to secure a job or start a business. Donna was also voted as a top 10 BAME Charity Digital Leader, she is a passionate blogger and mentors other aspiring fundraising professionals through the CharityComms mentoring program.

Interview with Donna White

Senior Head of Digital Marketing at The Prince’s Trust UK

Keep Content Simple For Your Digital Fundraising Campaigns

Donna White is the Senior Head of Digital Marketing at The Prince’s Trust – a UK based youth charity which empowers young people to secure a job or start a business. Donna was also voted as a top 10 BAME Charity Digital Leader, she is a passionate blogger and mentors other aspiring fundraising professionals through the CharityComms mentoring program.

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Listen to the interview on Podcast

Summary of interview with Donna White

Section 1: Introduction
  • The beginning of Donna’s digital career and how this led her to working in the nonprofit sector
  • Donna’s biggest lessons learnt on applying fundraising best practice

 

Section 2: Fundraising at The Prince’s Trust
  • What’s made an impact on The Prince’s Trust’s fundraising efforts
  • Growing their individual giving portfolio
  • Putting in place systems and processes to achieve fundraising goals
  • Working agile and having the ability to test and learn

 

Section 3: Digital Fundraising
  • The biggest challenges in the role of Senior Head of Digital Marketing
  • Which digital channels have been successful
  • What role digital plays in the overall fundraising strategy
  • How to keep content simple when implement digital fundraising campaigns
  • Outsourcing and managing the day-to-day digital activities
  • Reflecting on a successful digital fundraising campaign that Donna was involved in

 

Section 4: Professional development and final advice
  • Staying passionate about the work
  • Advice Donna gives to other aspiring fundraising leaders
  • Achieving next career goals
  • Donna’s final advice to inspire and fulfil fundraisers and nonprofits

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