Section 1: Early successes in fundraising career
- Alice Ferris’ early beginnings in fundraising and key lessons learnt
- Reflecting on a successful campaign when working for a fundraising team and what went into making this a success
- A memorable mistake that helped Alice learn about fundraising best practice
Section 2: Fundraising strategies for small nonprofits
- Examples of problems that exists when it comes to small fundraising teams executing their fundraising strategies
- Firsts steps in planning a fundraising appeal
- Important components of an individual giving strategy
- Where fundraising teams need the most guidance when it comes to creating impactful direct mail that converts
- Using social media to connect and engage with donors in 2021
- Putting focus on nurturing donors
Section 3: Major Gifts Fundraising
- Advice for preparing your first major gifts fundraising strategy
- Next steps in ensuring you have a successful major gifts fundraising program
- Understanding the vast differences in cultures and generations in philanthropic communities
Section 4: Nonprofit leadership and professional development
- How serving on nonprofit boards helps develop you as a fundraising professional
- Common barriers from senior leadership that negatively impacts fundraising
- The role of the CEO and boards in a thriving fundraising team
- Advice for having a successful fundraising career
Section 5 – Next steps and summary
- Reflecting on greatest achievements after 30+ years in the fundraising profession
- Future ambitions in fundraising career
- Alice’s final advice to inspire and fulfil fundraisers