Interview with Alice Ferris ACFRE

Founding Partner of GoalBusters Consulting and the 21st recipient of the AFP Founders’ Medallion.

Having a growth mindset for small charities

Alice Ferris has 30+ years fundraising experience and is a Founding Partner of GoalBusters Consulting and the Director of Development for KAWC Colorado River Public Media. Alice was the 90th professional to receive the Advanced Certified Fundraising Executive (ACFRE) credential and was the 21st recipient of the AFP Founders’ Medallion, recognizing extraordinary service to the sector. She is also a three-time honoree as AFP-Northern Arizona Fundraising Professional of the Year.

Interview with Alice Ferris ACFRE​

Founding Partner of GoalBusters Consulting and the 21st recipient of the AFP Founders’ Medallion.

Having a growth mindset for small charities

Alice Ferris has 30+ years fundraising experience and is a Founding Partner of GoalBusters Consulting and the Director of Development for KAWC Colorado River Public Media. Alice was the 90th professional to receive the Advanced Certified Fundraising Executive (ACFRE) credential and was the 21st recipient of the AFP Founders’ Medallion, recognizing extraordinary service to the sector. She is also a three-time honoree as AFP-Northern Arizona Fundraising Professional of the Year.

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Summary of video interview with Alice Ferris ACFRE

Section 1: Early successes in fundraising career

  • Alice Ferris’ early beginnings in fundraising and key lessons learnt
  • Reflecting on a successful campaign when working for a fundraising team and what went into making this a success
  • A memorable mistake that helped Alice learn about fundraising best practice

 

Section 2: Fundraising strategies for small nonprofits

  • Examples of problems that exists when it comes to small fundraising teams executing their fundraising strategies
  • Firsts steps in planning a fundraising appeal
  • Important components of an individual giving strategy
  • Where fundraising teams need the most guidance when it comes to creating impactful direct mail that converts
  • Using social media to connect and engage with donors in 2021
  • Putting focus on nurturing donors

 

Section 3: Major Gifts Fundraising

  • Advice for preparing your first major gifts fundraising strategy
  • Next steps in ensuring you have a successful major gifts fundraising program
  • Understanding the vast differences in cultures and generations in philanthropic communities

 

Section 4: Nonprofit leadership and professional development

  • How serving on nonprofit boards helps develop you as a fundraising professional
  • Common barriers from senior leadership that negatively impacts fundraising
  • The role of the CEO and boards in a thriving fundraising team
  • Advice for having a successful fundraising career

 

Section 5 – Next steps and summary

  • Reflecting on greatest achievements after 30+ years in the fundraising profession
  • Future ambitions in fundraising career
  • Alice’s final advice to inspire and fulfil fundraisers

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