Having a growth mindset for small charities

Section 1: Early successes in fundraising career

• Alice Ferris’ early beginnings in fundraising and key lessons learnt
• Reflecting on a successful campaign when working for a fundraising team and what went into making this a success
• A memorable mistake that helped Alice learn about fundraising best practice

Section 2: Fundraising strategies for small nonprofits

• Examples of problems that exists when it comes to small fundraising teams executing their fundraising strategies
• Firsts steps in planning a fundraising appeal
• Important components of an individual giving strategy
• Where fundraising teams need the most guidance when it comes to creating impactful direct mail that converts
• Using social media to connect and engage with donors in 2021
• Putting focus on nurturing donors

Section 3: Major Gifts Fundraising

• Advice for preparing your first major gifts fundraising strategy
• Next steps in ensuring you have a successful major gifts fundraising program
• Understanding the vast differences in cultures and generations in philanthropic communities

Section 4: Nonprofit leadership and professional development

• How serving on nonprofit boards helps develop you as a fundraising professional
• Common barriers from senior leadership that negatively impacts fundraising
• The role of the CEO and boards in a thriving fundraising team
• Advice for having a successful fundraising career

Section 5 – Next steps and summary

• Reflecting on greatest achievements after 30+ years in the fundraising profession
• Future ambitions in fundraising career
• Alice’s final advice to inspire and fulfil fundraisers